To many, social media marketing is a powerful tool that many businesses should take advantage of. By definition, social media marketing is an effective way to increase your business’s recognition, traffic, and overall brand with little to no cost.

About 90% of marketers have claimed that the use of social media created immense exposure for their company. Companies are recognizing that social networking is an essential part of any marketing strategy and, by not incorporating this cost-effective resource, are missing out on an incredible marketing opportunity. Here are some other benefits of employing a social media marketing strategy.


Brand Recognition

Social media is one of the most cost-efficient methods of syndicating your branded content, which will increase your business’ visibility. By implementing a social media strategy, you can increase brand recognition and engage with a broader audience of consumers. Encourage your employees, business partners, and sponsors to “like” and “share” your business pages. Having other people interact with your content will increase brand awareness and further build your reputation.


Better Search Results

The Social Media Examiner has stated that over 58% of marketers who use social media for a year or longer see their search engine rankings improve. From a marketing perspective, it is imperative your company’s sites rank in the top positions for your keyword, as it increases traffic to your profiles and generate positive results for your business.

After all, we live in an era in which search engines like Google are primarily used to find information and typically, people do not venture past the first page of findings. As a result your site and profiles should strive to be shown on the first page of results in order to drive more eyes to your business. If you want to give your business the best chances of ranking high, you should look to create content that will integrate the targeted keywords related to your company.


Better Customer Satisfaction

The primary function of social media is to be a networking and communication platform. It is important to use this tool as a way to humanize your company and interact with your customers. They will appreciate knowing that if they post a comment on your page, they will receive a personalized response as opposed to an automated message. You want to use your social media accounts to publicly demonstrate your compassion for your consumers. According to Dan Gingiss, a Marketing and Customer Experience Executive, “When you interact with customers on a one-to-one basis on social media, it makes them more loyal. Loyal customers spend more with you, stay with you longer and tell their friends about you.”